I began my career as a qualified domestic energy assessor, which gave me an early understanding of how buildings use (and lose) energy. When I moved into solar, I quickly realised the tech was evolving faster than most people could keep up with, and that left homeowners confused and often a little sceptical. That’s why I’ve spent the last ten-plus years focusing less on selling panels and more on explaining them in plain English. I like breaking down the complicated bits of system design so people actually feel good about their choices, not pressured into them. At the end of the day, my goal is simple: help UK households and businesses cut costs, go greener, and know they’ve made a decision backed by one of the most reputable solar panel companies.