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Co-Founder, Solar4Good UK

Manan Shah

15 years in London finance · Building solar since 2020

Prices solar like an investment, not a sale.

Manan Co-founded Solar4Good to do solar differently, as a partner, not a salesperson. After 15 years in London finance, he treats a solar system as the financial decision it is: every customer gets an honest, numbers-first projection of cost, savings and payback, not a sales promise.

Quoted on the UK solar market by the Financial Times and The Times.

Manan Shah, Co-Founder of Solar4Good
Personally quoted in
Financial Times logo The Times logo
About Manan

Financial acumen, applied to solar

Manan spent a 15-year career as a financial consultant in London, for institutions like Sun Global and Currencies Direct, and holds a Master's in Business & Marketing from Middlesex University. Since 2020 he's brought that same rigour to solar, giving every customer a projected payback period built on real numbers, not sales promises.

As Co-Founder, he's still happy to personally meet any customer who phones or walks through the door of our UK offices. It's the kind of accountability most installers drop after handover.

3,000+
UK homes & businesses powered
15 yrs
Financial expertise behind every quote
4.9★
Trustpilot · 740+ verified reviews
9.53/10
Checkatrade score · 170+ reviews
2026
FMB Best for Customer Service
10+
Mentions in national media outlets
A note from our Co-Founder
Why we built Solar4Good
Manan Shah
Manan Shah
Co-Founder, Solar4Good UK
Since 2020

Most solar companies won't be around in year three. We built Solar4Good around a different question: would we still be here in year ten?

I came to solar from 15 years in finance, and I kept seeing the same thing: homeowners let down not on install day, but months later, when something needed attention and nobody picked up the phone. The system was fine. The company had moved on.

So we made a deliberate choice: only our own engineers, never subcontractors. We design every system as if we'll be the ones maintaining it for the next two decades. Because we will be.

And most of all, we wanted customers who'd call us their friends, not just their installer.

Solar Philosophy

Transparent pricing: costs out in the open

Solar4Good is one of the only installers to publish the full cost of recent projects online: the system price, the expected payback period, and the assumptions behind both. After install, we advise on energy suppliers and tariffs so you actually capture the return. No hidden margins, no pressure. Just the numbers, out in the open.

See our recent projects →
Hands-on, not hands-off
Manan's personal solar set-up

Manan tests every single piece of hardware Solar4Good installs, at his own London home. Recommendations come from real-world use, not a spec sheet.

Brands tested over the years
Fox ESSSigenergyTeslaDuracellDMEGCAIKOTrina
Tesla logoPowerwall partnerSigenergy logoAuthorised partner
Current set-up at home

What Manan runs today

  • BatteryFox ESS EP12
  • PanelsDMEGC 470W
Biggest achievement
Recognised for customer service
FMB Best Solar Panel Installers award

FMB Best for Customer Service

The Federation of Master Builders named Solar4Good the best installation company for customer service, two years running. It's the strongest independent signal of how we treat customers long after the panels are on.

Awarded 2025 & 2026
Independent recognition

When the UK's media want a solar expert, they call Manan

Manan is quoted as a clean-energy authority when journalists need an expert voice on the UK solar market. Earned coverage, never paid-for.

"Anyone paying over £100 a month for energy is picking up the phone."
Manan Shah, personally quoted in the Financial Times and The Times
As seen in
Financial Times logo The Times logo
Certifications & accreditations
Trusted. Certified. Verifiable.

We publish the registration numbers so you can verify every accreditation yourself. Trust shouldn't need to be taken on faith.

Talk to Manan about your solar

Free, no-obligation advice on panels, batteries and savings, from someone who runs it at home.

Book a free consultation →